Haddon Sundblom
1899–1976 · American · 8 artworks
New RealismRegionalismAdvertising ArtIdealized figuresWarm color palettesStorytelling through imageryEmphasis on facial expressionsUse of models and photography
artist bio
Haddon Sundblom was a Swedish-American artist best known for his advertising work, particularly his depiction of Santa Claus for The Coca-Cola Company. His idealized and heartwarming imagery significantly shaped the modern image of Santa and influenced commercial illustration.
what you'll learn
Studying Sundblom's work allows students to understand the power of illustration in shaping cultural perceptions and the techniques used to create relatable and appealing characters. Students can also explore the use of color and composition in commercial art.
related: Norman Rockwell, Maxfield Parrish, J. C. Leyendecker
8 artworks
An Arab Courtyard
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Energy to meet the languid moods of spring (Cream of Wheat)
1924
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A Talk in the Park
1929
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Proof for Texas Centennial Montgomery Ward Catalog
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When a Little Girl Needs Her Mother Most
1928
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He Faces the World Without You
1927
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How Little She Really Understands Herself
1927
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Wintertime
1950
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